Cookie Policy

Cookie Policy

Effective Date: March 25, 2026 Last Updated: March 25, 2026

This Cookie Policy explains what cookies are, how Mukaab Hospitality (“we,” “us,” or “our”) uses cookies and similar tracking technologies on mukaabhospitality.com (the “Site”), what types of cookies we use, and how you can manage your cookie preferences. This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide information to site owners, and enhance user experience.

Cookies can be “session” cookies, which are deleted when you close your browser, or “persistent” cookies, which remain on your device for a set period of time or until you delete them manually.

Cookies can be set by the website you are visiting (“first-party cookies”) or by third parties whose services are integrated into the website (“third-party cookies”).

2. How We Use Cookies

We use cookies for the following purposes:

2.1 Essential Cookies

These cookies are strictly necessary for the Site to function and cannot be switched off. They are typically set in response to actions you take, such as setting your cookie consent preferences. Without these cookies, the Site cannot function properly.

2.2 Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Site. They help us understand which pages are the most and least popular and how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous.

These cookies are set only after you provide consent through our cookie consent banner.

2.3 Advertising Cookies

These cookies are used by Google AdSense and Google’s advertising network to serve advertisements that are relevant to your interests. They may track your browsing behavior across websites to build an interest profile and show relevant ads on other sites.

These cookies are set only after you provide consent through our cookie consent banner.

3. Google Consent Mode v2

The Site implements Google Consent Mode v2 to manage cookies in compliance with privacy regulations, including the GDPR and ePrivacy Directive. This system works as follows:

3.1 Default State

When you first visit the Site, all non-essential cookies are blocked by default. The following consent signals are set to “denied”:

• ad_storage: Controls whether advertising cookies can be set.
• ad_user_data: Controls whether user data can be sent to Google for advertising purposes.
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• analytics_storage: Controls whether analytics cookies can be set.

3.2 Consent Banner

A cookie consent banner appears at the bottom of the page, offering three options:

• Accept All: Grants consent for all cookie categories. All Google tags function fully.
• Reject Non-Essential: Denies consent for analytics and advertising cookies. Only essential cookies are used.
• Manage Preferences: Opens a detailed panel where you can individually toggle analytics and advertising cookies.

3.3 Consent Persistence

Your consent preferences are stored in your browser’s localStorage under the key “cc_consent.” On subsequent visits, your preferences are automatically restored without showing the consent banner again.

3.4 Changing Preferences

You can change your cookie preferences at any time by:

1. Clearing your browser’s localStorage for mukaabhospitality.com.
2. Deleting all cookies from mukaabhospitality.com in your browser settings.
3. Using your browser’s private/incognito mode for a fresh session.

4. Similar Technologies

In addition to cookies, we may use the following technologies:

4.1 Web Beacons (Pixel Tags)

Small transparent images embedded in web pages or emails that allow us to track whether content has been accessed. Google AdSense and Google Analytics may use web beacons in conjunction with cookies.

4.2 Local Storage

We use localStorage (a browser feature) to store your cookie consent preferences. Unlike cookies, localStorage data is not sent to the server with each request and has no expiration date unless explicitly cleared.

4.3 JavaScript Tags

Google Analytics and Google AdSense use JavaScript tags to collect data. These tags execute in your browser and communicate with Google’s servers.

5. Managing Cookies in Your Browser

Most web browsers allow you to manage cookies through their settings. You can:

• View cookies: See what cookies are stored on your device.
• Delete cookies: Remove some or all stored cookies.
• Block cookies: Prevent websites from setting cookies.
• Allow exceptions: Allow cookies from specific sites while blocking others.

Browser-Specific Instructions:

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Privacy, search, and services → Cookies and site data

Note that blocking all cookies may affect the functionality of the Site and other websites you visit.

6. Impact of Cookie Choices

6.1 If You Accept All Cookies

All site features function normally. Analytics data helps us improve the Site. You may see personalized advertisements relevant to your interests.

6.2 If You Reject Non-Essential Cookies

The Site functions normally for content consumption. We cannot collect analytics data to improve the Site. Advertisements will be generic (not personalized to your interests) but will still appear. Google tags operate in limited mode, collecting only aggregated, non-identifying signals.

6.3 If You Block All Cookies

Essential site functionality may be affected. Your consent preferences cannot be saved, so you may see the consent banner on every visit.

7. Third-Party Cookie Policies

For more information about how third parties use cookies:

• Google Analytics: How Google Uses Information
• Google AdSense: Google Advertising Cookies
• Google Privacy: Google Privacy Policy
• Cloudflare: Cloudflare Cookie Policy

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The “Last Updated” date at the top of this policy indicates when it was last revised. We encourage you to review this policy periodically.

9. Contact Us

If you have questions about our use of cookies, please contact us:

Mukaab Hospitality Operated by The Vanderbilt Portfolio AG Email: info@mukaabhospitality.com Website: https://mukaabhospitality.com/

For information about how we handle personal data generally, please see our Privacy Policy. For our terms governing site use, see our Terms of Service.

Riyadh Luxury Market Performance Context

Current Riyadh luxury hotel market performance provides the commercial context for this analysis. The capital operates 40,000+ hotel rooms across all categories, with the luxury and ultra-luxury segments commanding average daily rates of $180-220. Occupancy rates average 65-70% across the premium segment, generating revenue per available room of $125-155. Year-over-year ADR growth of 8-12% confirms demand expansion exceeding supply growth — a dynamic that supports new investment and operational positioning.

Saudi Arabia’s total hotel inventory exceeds 350,000 rooms across the Kingdom, with a national development pipeline of 50,000+ rooms. The hospitality sector grows at 12-15% annually, with $25+ billion in hospitality investment pipeline deployed across the country. The premium segment outperforms the market average by 15-20%, demonstrating that ultra-luxury positioning within developments like the Mukaab can achieve superior unit economics. The Saudi Tourism Authority targets tourism contributing 10% of GDP by 2030, with 150 million annual visits nationally and 1 million+ tourism jobs created.

Demand Catalyst Analysis

Multiple demand catalysts support the commercial viability of New Murabba’s hospitality proposition. Expo Riyadh 2030 expects 40+ million visitors during the six-month event period, creating accommodation demand that far exceeds current supply. The event’s location in Riyadh directly benefits hotels across the capital, with New Murabba’s Phase 1 positioned to capture this demand if construction timelines are met.

FIFA World Cup 2034, with matches at New Murabba’s 45,000-seat stadium designed by Arup (selected July 2025), creates massive short-term accommodation demand. Match-day hotel demand at FIFA events typically requires 80,000-120,000 room nights per host city, creating revenue spikes at significant multiples above standard ADR.

The Saudi headquarters mandate has accelerated corporate relocations to Riyadh, generating sustained business travel demand. Foreign direct investment growing at 20%+ annually brings international business travelers. Riyadh Season entertainment programming draws millions of domestic and regional visitors annually, with New Murabba signing a sponsorship agreement for the 2024 Season. Religious tourism expansion — Hajj and Umrah capacity increases — drives visitors through Riyadh as a leisure extension point.

The MICE segment — meetings, incentives, conferences, and exhibitions — provides additional demand with Saudi Arabia’s MICE market valued at $3.5+ billion annually and growing 15-20% year-over-year. Events including the Future Investment Initiative (6,000+ delegates annually), LEAP Technology, and the Future Hospitality Summit confirm Riyadh’s emergence as a top MICE destination in the MENA region.

New Murabba Development Context

The New Murabba masterplan provides essential context for understanding the scale of this opportunity. The development encompasses 19 square kilometres at the intersection of King Khalid Road and King Salman Road in northwest Riyadh. Developed by New Murabba Development Company under the Public Investment Fund at an estimated cost of $50 billion, the project is led by CEO Michael Dyke with Crown Prince Mohammed bin Salman as PIF board chair.

The masterplan includes 25+ million square metres of total floor area, 104,000+ residential units across 18 communities, 9,000-10,100 hotel room keys, 980,000 square metres of retail space, 1.4 million square metres of office space, and 620,000 square metres of leisure assets. The development projects a population of 400,000+ residents and targets 90 million international and domestic visitors annually.

The Mukaab — a 400-metre cube meaning “The Cube” in Arabic, located in the Al-Qirawan district — encompasses 2 million square metres of interior floor space with 1.7 million square metres designated for hospitality. The structure features the 330-metre spiral tower, the holographic dome with multi-sensory immersive technology (visual, audio, olfactory, haptic, and AI control layers), and golden triangular exterior panels reinterpreting Najdi architectural heritage through contemporary materials.

Design firms include AtkinsRealis (primary Mukaab architecture), Jacobs-AECOM joint venture (infrastructure and district design), KPF (first residential community), and Arup (45,000-seat stadium). The NAVER Cloud Corporation partnership brings South Korean smart city technology for AI-driven building management, guest services, and environmental controls.

Construction status as of early 2026: excavation 86% complete (October 2024) with 10+ million cubic metres of earth moved, extensive pile foundations completed, construction paused beyond excavation and foundations in January 2026 for financial and technical review. Original 2030 completion revised to phased delivery through 2040 — Phase 1 for Expo 2030, Phase 2A for FIFA 2034, Phase 2B for 2035, Phase 3 for 2040 including new airport and high-speed train station.